[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.microtop.sk\/google-ukonci-web-cookie\/#Article","mainEntityOfPage":"https:\/\/www.microtop.sk\/google-ukonci-web-cookie\/","headline":"Google ukon\u010d\u00ed web cookie","name":"Google ukon\u010d\u00ed web cookie","description":"Firma Google do dvoch rokov pl\u00e1nuje v prehliada\u010di Chrome blokova\u0165 be\u017en\u00fd sp\u00f4sob sledovania a schva\u013euje n\u00e1kladn\u00e9 zmeny sp\u00f4sobu fungovania webu, preto\u017ee sa sna\u017e\u00ed uspokoji\u0165 zv\u00fd\u0161en\u00e9 n\u00e1roky pre pou\u017e\u00edvate\u013eov. Gigant pl\u00e1nuje obmedzi\u0165 pre...","datePublished":"2020-01-13","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.microtop.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.microtop.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/cfe4dae5aaf43720425415780408681beb9b9a829e9a657295ed1cacce5febc2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cfe4dae5aaf43720425415780408681beb9b9a829e9a657295ed1cacce5febc2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"microtop.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.microtop.sk\/wp-content\/uploads\/img_a309864_w16786_t1580314020.jpg","url":"https:\/\/www.microtop.sk\/wp-content\/uploads\/img_a309864_w16786_t1580314020.jpg","height":0,"width":0},"url":"https:\/\/www.microtop.sk\/google-ukonci-web-cookie\/","about":["Www"],"wordCount":403,"articleBody":"Firma Google do dvoch rokov pl\u00e1nuje v prehliada\u010di Chrome blokova\u0165 be\u017en\u00fd sp\u00f4sob sledovania a schva\u013euje n\u00e1kladn\u00e9 zmeny sp\u00f4sobu fungovania webu, preto\u017ee sa sna\u017e\u00ed uspokoji\u0165 zv\u00fd\u0161en\u00e9 n\u00e1roky pre pou\u017e\u00edvate\u013eov. Gigant pl\u00e1nuje obmedzi\u0165 pre spolo\u010dnosti poskytuj\u00face reklamn\u00fd softv\u00e9r a \u010fal\u0161ie organiz\u00e1cie v pripojen\u00ed s\u00faborov cookie k webom, ktor\u00e1 nepou\u017e\u00edvaj\u00fa, uviedla organiz\u00e1cia v utorok na blogovom pr\u00edspevku. Apple urobila podobn\u00fd krok roku 2017 v svojom prehliada\u010di Safari, ale pod\u013ea prieskumu spolo\u010dnosti Statcounter je podiel na glob\u00e1lnom trhu prehliada\u010da Chrome viac ako trikr\u00e1t vy\u0161\u0161\u00ed, okolo 64 percent\u00e1ch. Aj ke\u010f je dvojro\u010dn\u00fd cie\u013e nov\u00fd, ozn\u00e1menie od giganta sa v tomto odvetv\u00ed o\u010dak\u00e1valo nieko\u013eko mesiacov. Finan\u010dn\u00ed analytici o\u010dak\u00e1vaj\u00fa minim\u00e1lny \u00fa\u010dinok na vlastn\u00fa reklamn\u00fa firmu, preto\u017ee zhroma\u017e\u010fuje d\u00e1ta o pou\u017e\u00edvate\u013eoch mnoh\u00fdmi in\u00fdmi sp\u00f4sobmi. Takmer tri desa\u0165ro\u010dia, cookies umiestnen\u00e9 relat\u00edvne nezn\u00e1mymi spolo\u010dnos\u0165ami na takmer v\u0161etky webov\u00e9 str\u00e1nky, podporovali reklamu na internete. S\u00fabory cookie s\u00fa n\u00e1strojom v softv\u00e9roch, ktor\u00fd umo\u017e\u0148uje oper\u00e1torom webov\u00fdch str\u00e1nok uklada\u0165 \u00fadaje o \u013eu\u010foch, aby napr\u00edklad mohli konkr\u00e9tneho pou\u017e\u00edvate\u013ea prihl\u00e1si\u0165 na webov\u00fa str\u00e1nku po\u010das viacer\u00fdch dn\u00ed. S\u00fabory v\u0161ak tie\u017e poskytli nejasn\u00fdm predajcom softv\u00e9ru, ktor\u00e9ho technol\u00f3giu pou\u017e\u00edvaj\u00fa prev\u00e1dzkovatelia str\u00e1nok, do ktor\u00e9ho pou\u017e\u00edvate\u013e nav\u0161tevuje. Pri zdie\u013ean\u00ed s inzerentmi umo\u017e\u0148uj\u00fa \u00fadaje predpovede o tom, ktor\u00e9 reklamy by jednotlivca pova\u017eoval za relevantn\u00e9. Pou\u017e\u00edvatelia a regul\u00e1tori sa p\u00fdtaj\u00fa, ako podniky s pr\u00edstupom k \u00fadajom o prehliadan\u00ed a zdie\u013eaj\u00fa ich od pr\u00edchodu. V posledn\u00fdch troch rokoch v\u0161ak poru\u0161enie d\u00e1t a nov\u00e9 z\u00e1kony o ochrane s\u00fakromia v Kalifornii a Eur\u00f3pe vyvolali v internetov\u00fdch podnikoch z\u00e1sadn\u00e9 zmeny. Gigant uviedol, \u017ee ich nov\u00e9 obmedzenie nenadobudne \u00fa\u010dinnos\u0165, k\u00fdm nebud\u00fa uskuto\u010dnite\u013en\u00e9 alternat\u00edvy, ktor\u00e9 gigant pova\u017euje za vhodnej\u0161ie na ochranu s\u00fakromia. Ak\u00fdko\u013evek v\u00fdznamn\u00fd prechod na webov\u00e9 technol\u00f3gie si vy\u017eaduje zna\u010dn\u00e9 invest\u00edcie zo strany prev\u00e1dzkovate\u013eov str\u00e1nok, a zost\u00e1va nejasn\u00e9, \u010di vy obmedzenej\u0161ie d\u00e1ta o \u013eu\u010foch zni\u017eovali ceny rekl\u00e1m online.                                                                                                                                                                                                                                                                                                                                                                                        3.4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Google ukon\u010d\u00ed web cookie","item":"https:\/\/www.microtop.sk\/google-ukonci-web-cookie\/#breadcrumbitem"}]}]