[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.microtop.sk\/obchodne-prevadzky-a-marketing\/#Article","mainEntityOfPage":"https:\/\/www.microtop.sk\/obchodne-prevadzky-a-marketing\/","headline":"Obchodn\u00e9 prev\u00e1dzky a marketing","name":"Obchodn\u00e9 prev\u00e1dzky a marketing","description":"Obchody maj\u00fa premyslen\u00fd marketing do posledn\u00e9ho detailu. Od usporiadania predajne, cez sortiment a zamestnaneck\u00fd servis, po drobn\u00e9 detaily a marketingov\u00e9 strat\u00e9gie. Obchod m\u00e1me na ka\u017edom rohu a rozhoduj\u00faci s\u00fa z\u00e1kazn\u00edci. Ak je...","datePublished":"2024-02-12","dateModified":"2024-02-12","author":{"@type":"Person","@id":"https:\/\/www.microtop.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.microtop.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/cfe4dae5aaf43720425415780408681beb9b9a829e9a657295ed1cacce5febc2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cfe4dae5aaf43720425415780408681beb9b9a829e9a657295ed1cacce5febc2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"microtop.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.microtop.sk\/wp-content\/uploads\/pexels-ambi-gram-4058513_1.jpg","url":"https:\/\/www.microtop.sk\/wp-content\/uploads\/pexels-ambi-gram-4058513_1.jpg","height":0,"width":0},"url":"https:\/\/www.microtop.sk\/obchodne-prevadzky-a-marketing\/","about":["Slu\u017eby"],"wordCount":503,"articleBody":"   Obchody maj\u00fa premyslen\u00fd marketing do posledn\u00e9ho detailu. Od usporiadania predajne, cez sortiment a zamestnaneck\u00fd servis, po drobn\u00e9 detaily a marketingov\u00e9 strat\u00e9gie. Obchod m\u00e1me na ka\u017edom rohu a rozhoduj\u00faci s\u00fa z\u00e1kazn\u00edci. Ak je z\u00e1kazn\u00edk spokojn\u00fd pr\u00edde znova. Ak sa vracia \u010dastej\u0161ie, je takmer 100% istota, \u017ee so sebou v\u010faka pozit\u00edvnej recenzii privedie nov\u00fdch z\u00e1kazn\u00edkov. Nie je pritom potrebn\u00e9 ho k tomu nejako nab\u00e1da\u0165. Reklamu prev\u00e1dzke bude robi\u0165 s\u00e1m. A to \u00fastnym podan\u00edm, nepriamou reklamou alebo cielen\u00fdm poz\u00edvan\u00edm priate\u013eov a zn\u00e1mych. Hlavne \u017eeny s ob\u013eubou diskutuj\u00fa o svojich povinnostiach a priebehu d\u0148a. Je preto norm\u00e1lne ak prev\u00e1dzku, ktor\u00fa nav\u0161tevuje rada spomenie pri rozhovoroch. Ak je prev\u00e1dzka spo\u013eahliv\u00e1, m\u00e1 \u0161peci\u00e1lny tovar, prijate\u013enej\u0161ie ceny \u010di lep\u0161iu politiku firmy – m\u00e1te o jedn\u00e9ho z\u00e1kazn\u00edka navy\u0161e. \u010eal\u0161ou dobrou vo\u013ebou je zdie\u013eanie akci\u00ed, zliav a s\u00fa\u0165a\u017e\u00ed na soci\u00e1lnych sie\u0165ach. Je pritom prirodzen\u00e9, aby prev\u00e1dzka mala svoju str\u00e1nku \u010di skupinu. Z tak\u00e9hoto kan\u00e1la sa nielen \u013eahko \u0161\u00edria inform\u00e1cie ale sa aj inform\u00e1cie z\u00edskavaj\u00fa. Diskutuj\u00faci \u010dasto poukazuj\u00fa na pozit\u00edvne sk\u00fasenosti alebo naopak na nedostatky, ktor\u00e9 dan\u00fd obchod m\u00e1. Spr\u00e1vny obchodn\u00edk ale dok\u00e1\u017ee aj z negat\u00edvnej recenzie vy\u010dari\u0165 pozit\u00edvum pre seba. S\u0165a\u017euj\u00fa sa z\u00e1kazn\u00edci na ch\u00fdbaj\u00faci tovar? Spravte z toho priestor pre tovar prich\u00e1dzaj\u00faci. -Ak\u00fd druh tovaru pribudne do na\u0161ej predajne? Kto uh\u00e1dne ako prv\u00ed m\u00e1 na tovar z\u013eavu… a. t. \u010f. \u013dudia miluj\u00fa myst\u00e9ria, tajomstv\u00e1 a s\u00fa\u0165a\u017ee. V\u00fdhra pote\u0161\u00ed ka\u017ed\u00e9ho. Z\u00e1kazn\u00edk je informovan\u00fd pre\u010do je napr\u00edklad dan\u00fd reg\u00e1l pr\u00e1zdny. Te\u0161\u00ed sa a o\u010dak\u00e1va, \u010do n\u00e1jde nov\u00e9… Z p\u00f4vodne negat\u00edvneho pr\u00edspevku sa m\u00f4\u017ee teda vyk\u013eu\u0165 pr\u00edle\u017eitos\u0165 pre zaujatie z\u00e1kazn\u00edkov. Medzi be\u017en\u00e9 tovary patria aj ta\u0161ky. Nejeden nakupuj\u00faci si zab\u00fada ta\u0161ky v aute \u010di doma. N\u00e1kup teda mus\u00ed nies\u0165 v ta\u0161ke, ktor\u00fa si k\u00fapi na prev\u00e1dzke. A pr\u00e1ve jeho cesta domov je ako reklamn\u00fd p\u00fata\u010d. Ak toti\u017e m\u00e1me na prev\u00e1dzke reklamn\u00e9 ta\u0161ky s na\u0161\u00edm logom alebo n\u00e1zvom obchodu, tieto z\u00e1kazn\u00edk nesie cel\u00fa cestu. Je t\u00fdm p\u00e1dom v podstate ako chodiaca reklama. Zauj\u00edmav\u00fdm faktom je aj to, ko\u013ek\u00fdch \u013eud\u00ed stretne po ceste. Pasa\u017eieri \u00e1ut, chodci, mami\u010dky s de\u0165mi, \u010di \u013eudia sediaci v parku… Ak je reklamn\u00e1 ta\u0161ka v\u00fdrazn\u00e1, farebn\u00e1 alebo m\u00e1 chyt\u013eav\u00fd mot\u00edv, podvedome l\u00e1ka do dan\u00e9ho obchodu nov\u00fdch z\u00e1kazn\u00edkov. Preto s\u00fa reklamn\u00e9 ta\u0161ky nenahradite\u013en\u00fdm detailom, na ktor\u00fd by mala myslie\u0165 ka\u017ed\u00e1 prev\u00e1dzka, ktor\u00e1 pred\u00e1va tovary.                                                                                                                                                                                                                                                                                                                                                                                           4.7\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Obchodn\u00e9 prev\u00e1dzky a marketing","item":"https:\/\/www.microtop.sk\/obchodne-prevadzky-a-marketing\/#breadcrumbitem"}]}]