[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.microtop.sk\/pevne-zaklady\/#Article","mainEntityOfPage":"https:\/\/www.microtop.sk\/pevne-zaklady\/","headline":"Pevn\u00e9 z\u00e1klady","name":"Pevn\u00e9 z\u00e1klady","description":"Podnik \u010dastokr\u00e1t profituje aj na z\u00e1klade spr\u00e1vne zvolenej marketingovej strat\u00e9gie. Dobr\u00e1, kvalitn\u00e1 ale hlavne \u00faspe\u0161n\u00e1 marketingov\u00e1 strat\u00e9gia je pre podnik a\u00a0jeho produkty ve\u013emi d\u00f4le\u017eit\u00e1. Ak ste to doteraz netu\u0161ili, je spr\u00e1vny \u010das...","datePublished":"2019-05-25","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.microtop.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.microtop.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/cfe4dae5aaf43720425415780408681beb9b9a829e9a657295ed1cacce5febc2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cfe4dae5aaf43720425415780408681beb9b9a829e9a657295ed1cacce5febc2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"microtop.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.microtop.sk\/wp-content\/uploads\/img_a302837_w16620_t1562160184.png","url":"https:\/\/www.microtop.sk\/wp-content\/uploads\/img_a302837_w16620_t1562160184.png","height":0,"width":0},"url":"https:\/\/www.microtop.sk\/pevne-zaklady\/","wordCount":381,"articleBody":"\tPodnik \u010dastokr\u00e1t profituje aj na z\u00e1klade spr\u00e1vne zvolenej marketingovej strat\u00e9gie. Dobr\u00e1, kvalitn\u00e1 ale hlavne \u00faspe\u0161n\u00e1 marketingov\u00e1 strat\u00e9gia je pre podnik a\u00a0jeho produkty ve\u013emi d\u00f4le\u017eit\u00e1. Ak ste to doteraz netu\u0161ili, je spr\u00e1vny \u010das sa o\u00a0tom nie\u010do dozvedie\u0165. Pri tvorbe, tzv. MS je nevyhnutn\u00e9 myslie\u0165 na ot\u00e1zku \u201eAKO\u201c?\tNapr\u00edklad: Ako bude vyzera\u0165 dizajn produktu?\t\t\u00a0\u00a0\u00a0\u00a0 Ak\u00fa formu distrib\u00facie zvol\u00edme?\t\u00a0\u00a0\u00a0\u00a0 Ako zvol\u00edme cenu? S oh\u013eadom na koho?\t\u00a0\u00a0\u00a0\u00a0 Ako bude vyzera\u0165 podpora predaja?\tA mnoho \u010fal\u0161\u00edch d\u00f4le\u017eitej\u0161\u00edch ot\u00e1zok. Aj ke\u010f sa na prv\u00fd poh\u013ead zd\u00e1, \u017ee odpovede na tieto ban\u00e1lne ot\u00e1zky s\u00fa prece\u0148ovan\u00e9, tak je to omyl. Ve\u013ek\u00fd podiel na \u00faspe\u0161nom fungovan\u00ed podniku rozhodne zohr\u00e1vaj\u00fa tak jednoduch\u00e9 a\u00a0pritom tak d\u00f4le\u017eit\u00e9 ot\u00e1zky.\tV prvom rade je potrebn\u00e9 vedie\u0165 \u010do marketingov\u00e1 strat\u00e9gia vlastne je. Je to proces, prostredn\u00edctvom ktor\u00e9ho sa zabezpe\u010duje fungovanie podniku. A pr\u00e1ve to chce ka\u017ed\u00fd podnik. V\u00fdsledkom dobrej marketingovej strat\u00e9gie je spokojnos\u0165 z\u00e1kazn\u00edkov a ziskovos\u0165 firmy.\tModern\u00fd marketing si vy\u017eaduje viac ako vyrobi\u0165 produkt \u010di pon\u00faknu\u0165 slu\u017ebu, oceni\u0165 ich a\u00a0spr\u00edstupni\u0165 z\u00e1kazn\u00edkom. D\u00f4le\u017eit\u00e1 je komunik\u00e1cia medzi firmou a z\u00e1kazn\u00edkom, a tie\u017e spojenie v\u00fdrobku s trhom. A\u00a0ur\u010dite mi d\u00e1te za pravdu, \u017ee pr\u00e1ve reklama je najd\u00f4le\u017eitej\u0161\u00edm marketingov\u00fdm n\u00e1strojom firmy. Star\u00e1 zn\u00e1ma pravda hovor\u00ed, \u017ee najlep\u0161ou a najlacnej\u0161ou reklamou je dobr\u00e9 meno. \u010co to znamen\u00e1? Predov\u0161etk\u00fdm to, \u017ee z\u00e1kazn\u00edci s\u00fa s pr\u00e1cou podnikate\u013ea mimoriadne spokojn\u00ed. K tak\u00fdm be\u017en\u00fdm form\u00e1m rekl\u00e1m, ktor\u00e9 podniky \u010dasto vyu\u017e\u00edvaj\u00fa s\u00fa vizitky \u2013 s\u00fa to mal\u00e9 karti\u010dky, ktor\u00e9 by mali svojim dizajnom najm\u00e4 zauja\u0165. \u010eal\u0161ou neodmyslite\u013enou formou reklamy je webov\u00e1 str\u00e1nka. K netradi\u010dn\u00fdm form\u00e1m rekl\u00e1m, prostredn\u00edctvom ktor\u00fdch si podniky z\u00edskavaj\u00fa nov\u00fdch klientov s\u00fa:\t\t\tlietaj\u00faca reklama,\t\t\u013eudia, ktor\u00ed na sebe nosia kost\u00fdmy,\t\treklamn\u00e9 \u0161ou p\u00e1rty,\t\tspojenie produktu s v\u00fdznamnou osobnos\u0165ou.\u00a0Origin\u00e1lnos\u0165, fant\u00e1zia, kreat\u00edvnos\u0165, nov\u00e9 n\u00e1pady. Nikdy na to nezab\u00fadajte.                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pevn\u00e9 z\u00e1klady","item":"https:\/\/www.microtop.sk\/pevne-zaklady\/#breadcrumbitem"}]}]